Tuesday, December 13, 2005

U2 in Charlotte...with a NASCAR

Tonight was unusual in that we had a race car in our booth. And not just a race car that happened to be there, but a real life car built just for the ONE Campaign by the Dale Earnhardt Foundation. We had quite a little crowd gathered when the guys unloaded it from the trailer – and admittedly, it was pretty cool!



Carlos and ONE car
Originally uploaded by Brande Jackson.
The Earnhardt Foundation works to sustain Dale’s lifelong commitment to youth, the environment and education. Teresa Earnhardt feels that ONE is a campaign that Dale would have been very much so supported, and Bono had asked her a while back to be an ambassador of sorts for the Campaign to the NASCAR community.


She and the Foundation have embraced this role, and the car was a great feature tour our normal outreach – definitely a highlight of the tour for us! We got to meet Teresa, and work with Dick Baker, the Executive Director of the organization, and his wife and staff as they helped us sign up people for the ONE Campaign all night as well as gather signatures for the hood of the car. I learned a lot about racing and the NASCAR scene and am hoping we can help the Foundation do some outreach at races next year, and was able to tell them about the sort of outreach we have been doing on tours this year.


Couldn’t convince the guys to let me try to do doughnuts with the car in the parking lot, but they did let us pose inside for some photos. Apparently, I am a natural at climbing into cars Dukes of Hazard style, but my racing career might be limited by my need for a pillow of some sort to see over the wheel or reach the pedals…

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