Dan Malks is part of the Sun Microsystems team that is responsible for the text message campaign on the U2 tour. Our two efforts are integrated nicely - we are the ground support, getting people signed up in person and giving them info on the text message and other ONE literature and the white bands, and the text message campaign then reinforces what we are doing and gets even more people involved.
You can't really see Danny in this picture, but rest assured that he is the guy behind the computer screen, feeding names to the screen as they come in. I can't totally grasp how it works, but it is very cool!
The 'tour evolution' of the Microsystems team has been fun to watch: those first few nights eveyone was all business, working to make sure all systems were a go. Now, you'll find Danny and John and Mary hanging out watching the show and visiting us in our booths when they are not tied to their computer!
The Sun team also have their own blogs where you can learn about their side of the tour: check out Mary's blog at http://blgos.sun.com/mary and Danny's at http://blogs.sun.com/malks.
The entire Sun team has been really supportive of our efforts at each show, and we are excited about working with them on future tours!
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